Razorfish & Digitas Vice President/ Director, Data & Analysis in New York, New York
Vice President / Director, Data & Analysis
Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.
The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.
To help with this, we’re looking for an outstanding VP/Director—someone who can align data-driven strategy with client goals, direct ongoing client relationships, and lead a team of analysts and experienced team members. Sound like you? Read on.
What you’ll do:
As VP/Director, you’ll guide internal teams in driving business growth while consistently exceeding client expectations and strengthening the overall Digitas relationship. Your clients’ needs will vary, and may include integrated marketing, media, CRM, segmentation, and/or primary research.
Day-to-day, your role includes:
Identifying strategic data-driven services that will allow clients to grow their business
Assisting clients in defining analytics needs and developing solutions to solve those challenges
Creating frameworks and methodologies for approaching major strategic issues, leveraging existing Digitas intellectual capital and developing innovative concepts
Building and executing a client specific data strategy including performing gap assessments, creating optimal state data plans, and building execution roadmaps
Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
Determining new opportunities among existing clients, and participating in new business initiatives
Providing support, coaching, and training to assist in the career development of direct reports and the broader team
We’re looking for strong, impactful work experience, which typically includes:
10-12 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
Experience managing a team
Strong analytical, critical thinking, and problem solving skills
Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
General knowledge of or direct experience with the media industry or CRM platforms are a plus
A four-year college degree; advanced degree is a plus
Proven leadership ability with strong client relationship skills
In-depth knowledge of and passion for online advertising and emerging trends in the digital landscape
The ability to thrive in a fast-paced and deadline-driven environment
Open to travel as needed
Got what it takes? We’d love to hear from you.
We’ve got 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – such as Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day.
On top of great values, great people and great clients, we’ve also got tons of perks that we’re proud to offer – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 15, 20 years and more. And while we celebrate the people who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.
Digitas is an equal opportunity employer.
External Company Name: DigitasLBi
External Company URL: www.digitas.com