Columbia University Director of Marketing and Outreach in New York, New York

Position Information

Job Title

Director of Marketing and Outreach

Job Code Title

Job Requisition Number

092342

Department

6414- MIL Arts Initiative & Miller

Location

Morningside

Job Type

Officer Full-Time Regular

Bargaining Unit

If temporary, indicate duration

Hours Per Week

35

Job Family

Arts

Salary Grade

13

Salary Range

Commensurate with Experience

Advertised Summary Job Description

* A strong internal candidate has been identified, however, we are still receiving and reviewing applications from qualified candidates.*

Reporting to the Executive Director of Miller Theatre, the incumbent is responsible for developing and implementing the Theatre's marketing, promotion, outreach, and public relations campaigns, including strategic planning, audience development, and branding. Develops and oversees the marketing expense budget and is responsible for meeting annual earned revenue targets. Directs the creation and production of all marketing materials, including advertising, brochures, direct mail, and the Theatre website. Supervises full-time Audience Services Manager and Marketing and Communications Manager. Supervises graphic designers, publicists, vendors, and consultants. Oversees press coverage at performances. Establishes systems and procedures that ensure optimal marketing operations. The incumbent will work to increase public awareness of and participation in the arts at Columbia University as a member of the School of the Arts and Miller Theatre's communications and public affairs team. Other related projects as assigned.

MANAGEMENT

  • Develop and implement marketing, outreach, public relations, and audience development campaigns, including a master schedule of all department efforts

  • Oversee audience and market research to inform and improve the development of new programming initiatives and strategic marketing plans

  • Conceptualize and develop a strong visual identity for marketing and public relations materials, in collaboration with graphic design consultant

  • Oversee the design, content, creation, and production of all marketing and promotion materials, including advertising, brochures, direct mail, concert programs, postcards, and posters

  • Work with public relations consultant to create and disseminate monthly, series, and event press releases; oversee press coverage at performances

  • Oversee the design, content, creation, and maintenance of the Miller Theatre website

  • Responsible for the planning, development, and implementation of outreach programs, including partnerships with faculty, campus, and community groups

  • Oversee solicitation of bids from and negotiations with Columbia University Print and Mail Services departments, Publications Office, and outside vendors

  • Maintains Miller Theatre marketing, press, and program archives

ADMINISTRATION -

  • Formulate and administer annual ticket revenue and marketing expense budgets, and is responsible for meeting annual earned revenue targets

  • Monitor and analyze income and expenses, prepare reports to aid in annual tracking and long-term planning

  • Develop annual and long-range marketing, outreach, and public relations plans

  • Oversee procedures to ensure compliance with University policy

  • Hire, train, supervise, and schedule the staff needed to accomplish marketing, outreach, and public relations goals

Minimum Qualifications for Grade

Applicant MUST meet these minimum qualifications to be considered an applicant

Bachelor's degree required. A minimum of four years marketing experience is required.

Additional Position-Specific Minimum Qualifications

Applicant MUST meet these minimum qualifications to be considered an applicant

Demonstrated capacity to strategically formulate and successfully execute marketing and public relations campaigns. Exceptional planning, organizational, management, and team-building skills necessary. Superior written and verbal communication skills are required, as is the ability to interact with a highly diverse group of constituents within and outside the University and performing arts community, utilizing savvy, tact, and discretion. A high level of energy, initiative, and creativity is essential. Working knowledge of software and platforms used to develop, execute, and assess marketing campaigns (Excel, CRM systems, email marketing software, Adobe Creative Suite, digital advertising platforms such as Facebook and Google AdWords, etc).

Special Instructions

Preferred Qualifications

Marketing experience in the performing arts is strongly preferred.

Essential Functions

MANAGEMENT -- 80%

-Develop and implement marketing, outreach, public relations, and audience development campaigns, including a master schedule of all department efforts

-Oversee audience and market research to inform and improve the development of new programming initiatives and strategic marketing plans

-Conceptualize and develop a strong visual identity for marketing and public relations materials, in collaboration with graphic design consultant

-Oversee the design, content, creation, and production of all marketing and promotion materials, including advertising, brochures, direct mail, concert programs, postcards, and posters

-Work with public relations consultant to create and disseminate monthly, series, and event press releases; oversee press coverage at performances

-Oversee the design, content, creation, and maintenance of the Miller Theatre website

-Responsible for the planning, development, and implementation of outreach programs, including partnerships with faculty, campus, and community groups

-Oversee solicitation of bids from and negotiations with Columbia University Print and Mail Services departments, Publications Office, and outside vendors

-Maintains Miller Theatre marketing, press, and program archives

ADMINISTRATION -- 20%

-Formulate and administer annual ticket revenue and marketing expense budgets, and is responsible for meeting annual earned revenue targets

-Monitor and analyze income and expenses, prepare reports to aid in annual tracking and long-term planning

-Develop annual and long-range marketing, outreach, and public relations plans

-Oversee procedures to ensure compliance with University policy

-Hire, train, supervise, and schedule the staff needed to accomplish marketing, outreach, and public relations goals

Additional Essential Functions (Limit to 3950 characters.)

Special Indications

This position works with:

HIPAA Compliance training required

No

Participation in Medical Surveillance required

No

What type of posting? Is this a waiver request?

Standard Posting

Requisition Open Date

04-16-2018

Requisition Close Date

04-20-2018

Quick Link

jobs.columbia.edu/applicants/Central?quickFind=168549

EEO Statement

Columbia University is an Equal Opportunity/Affirmative Action employer.

Local Hiring

Columbia University is committed to the hiring of qualified local residents.

This organization is a federal contractor subject to the Vietnam Era Veterans' Readjustment Assistance Act of 1974, as amended by the Jobs for Veterans Act of 2002, 38 U.S.C. 4212 (VEVRAA). The final rules now require contractors and subcontractors to invite applicants to self-identify as protected veterans or individuals with disabilities.

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The information is being requested on a voluntary basis, and will be kept confidential. Refusal to provide this information will not subject the applicant to any adverse treatment, and will not be used in a manner inconsistent with the act.