Cline Davis & Mann VP, Account Planner in New York, New York

Overview

Title: VP, Account Planner

Company/Location: Patients and Purpose

Department/Discipline: Account Planning

Responsibilities:

  • Identify and leverage market and customer insights into meaningful brand idea and strategies.

  • Work closely with account management and creative teams to become a valued strategic partner both internally and externally

  • Create a “workshop” style environment dialogue that inspires creative thinking among diverse groups of people

  • Lead teams in developing compelling, single-minded strategies and briefs that inspire great creative

  • Provide an agency perspective on market research planning, execution and translation.

  • Participate in New Business efforts—conducting market research, writing the creative brief, and presenting key insights to the prospective client.

Qualifications and Experience:

  • Candidates should have 5-7 years of account planning experience or expertise in a relevant field, like cultural or medical anthropology, psychology, ethnography or qualitative research.

  • Desire and ability to apply their skills to the creative development process.

  • Consumer healthcare experience a plus

Job ID 2017-8962

Location US-NY-New York

Category Account Planning

Company Patients & Purpose