Coty Inc Senior Director eCommerce, North America in New York, New York


Senior Director e-Commerce, Consumer Beauty North America


Vice President e-Commerce, Consumer Beauty


New York

Core Description:

The Senior Director e-Commerce has end-to-end ownership for all e-commerce KPIs and drivers of Cotys Beauty business in North America, which spans both e-retailers and (future) direct-to-consumer channels. The Senior Director e-Commerce is responsible for defining the local e-commerce strategies and plans, building on a deep understanding of the target consumer on-line, the different e-tail partnersstrengths and opportunity areas, as well as the business units overall priorities. The individual leads a multi-functional team organized around the key channel needs of e-commerce, which includes the Account teams for Pure Play e-retailers, the (digital) Account managers for Brick & Click, e-Commerce Trade Marketing, Marketing and Media, as well as Operational Excellence (i.e. supply chain, finance).

Key Responsibilities:

  • Ownership and delivery of all local e-commerce KPI`s and drivers.

  • Define the local e-retailer / channel strategies.

  • Manage and direct the e-Commerce multi-functional team (Power of One).

  • Own the local e-commerce master plan that will deliver on the goals for the year.

  • Ensure strong Joint Business Plans are in place with all e-retailers.

  • Drive towards on-line category captaincy with leading e-retailers in priority categories.

  • Own trade spend and media budgets, ensuring optimal ROI of investments.

  • Align CB Division on goals, strategies, plans for annual North America e-com planning.

  • Articulate the key needs of e-commerce back to the broader business unit organization

  • Serve as the primary liaison between NA e-Commerce and global divisional leadership.

  • Own local e-retailer innovations that will accelerate our business growth on-line.

  • Own local reporting of e-commerce results and KPI`s.

Application Pre-Requisites:

  • 4 year degree; advanced degree a plus

  • 5+ years prior e-commerce experience with proven results to successfully grow businesses on-line.

  • Affinity with Beauty. Prior beauty category experience is a plus, but not a pre-requisite.

Special skills required:

  • Open and accessible Leadership style, with the ability to consistently achieve positive results

  • Ability to select and enroll team members and delegate responsibilities to develop and execute customer plans.

  • Comprehensive knowledge of the e-commerce landscape and KPI`s, digital marketing, e-retail- and brand strategies, with the ability to apply this knowledge to solve complex problems successfully

  • Strong communication skills, with the ability to listen to understand, and to translate the company/brand strategy to e-retailers and enroll them in support of strategies

  • Strong negotiating skills with the ability to influence up one or more levels and at top to top levels across Coty and the customer organization

  • Ability to effectively resolve competing priorities for team and customer, or for the team and other functions

  • Ability to work effectively within a fast paced, complex matrix and changing environment

  • Ability to develop reporting staff to full potentials and to build leaders for the future

  • Ability to create and transfer a selling strategy to address all market customers and channels with a long term horizon of the future state of the business

  • Flexibility to travel as required

  • Affinity with Beauty

CAREER DEVELOPMENT (Potential advancement/cross training roles from this Position)

  • Business Development Senior Director for Direct-to-Consumer

  • International e-Commerce Senior Director role

  • Global VP e-Commerce role