Coty Inc Senior Director eCommerce, North America in New York, New York
Senior Director e-Commerce, Consumer Beauty North America
Vice President e-Commerce, Consumer Beauty
The Senior Director e-Commerce has end-to-end ownership for all e-commerce KPIs and drivers of Cotys Beauty business in North America, which spans both e-retailers and (future) direct-to-consumer channels. The Senior Director e-Commerce is responsible for defining the local e-commerce strategies and plans, building on a deep understanding of the target consumer on-line, the different e-tail partnersstrengths and opportunity areas, as well as the business units overall priorities. The individual leads a multi-functional team organized around the key channel needs of e-commerce, which includes the Account teams for Pure Play e-retailers, the (digital) Account managers for Brick & Click, e-Commerce Trade Marketing, Retailer.com Marketing and Media, as well as Operational Excellence (i.e. supply chain, finance).
Ownership and delivery of all local e-commerce KPI`s and drivers.
Define the local e-retailer / channel strategies.
Manage and direct the e-Commerce multi-functional team (Power of One).
Own the local e-commerce master plan that will deliver on the goals for the year.
Ensure strong Joint Business Plans are in place with all e-retailers.
Drive towards on-line category captaincy with leading e-retailers in priority categories.
Own retailer.com trade spend and media budgets, ensuring optimal ROI of investments.
Align CB Division on goals, strategies, plans for annual North America e-com planning.
Articulate the key needs of e-commerce back to the broader business unit organization
Serve as the primary liaison between NA e-Commerce and global divisional leadership.
Own local e-retailer innovations that will accelerate our business growth on-line.
Own local reporting of e-commerce results and KPI`s.
4 year degree; advanced degree a plus
5+ years prior e-commerce experience with proven results to successfully grow businesses on-line.
Affinity with Beauty. Prior beauty category experience is a plus, but not a pre-requisite.
Special skills required:
Open and accessible Leadership style, with the ability to consistently achieve positive results
Ability to select and enroll team members and delegate responsibilities to develop and execute customer plans.
Comprehensive knowledge of the e-commerce landscape and KPI`s, digital marketing, e-retail- and brand strategies, with the ability to apply this knowledge to solve complex problems successfully
Strong communication skills, with the ability to listen to understand, and to translate the company/brand strategy to e-retailers and enroll them in support of strategies
Strong negotiating skills with the ability to influence up one or more levels and at top to top levels across Coty and the customer organization
Ability to effectively resolve competing priorities for team and customer, or for the team and other functions
Ability to work effectively within a fast paced, complex matrix and changing environment
Ability to develop reporting staff to full potentials and to build leaders for the future
Ability to create and transfer a selling strategy to address all market customers and channels with a long term horizon of the future state of the business
Flexibility to travel as required
Affinity with Beauty
CAREER DEVELOPMENT (Potential advancement/cross training roles from this Position)
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