MetLife Senior Copywriter I in New York, New York
Job Location: United States : New York : New York
A candidate has been identified.
Role Value Proposition:
You have a passion for words. You use your writing superpowers to bring MetLife’s voice, messaging and content to life across digital and non-digital channels. You uphold the brand, while weaving compelling, informative content that brings the MetLife brand to life. The content you create directly influences customer acquisition and helps to grow and deepen relationships with MetLife’s clients. This role is integral to delivering a differentiated, best-in-class customer experience and requires a confident, creative, and forward-thinking individual with the ability to collaborate in an agency-like team environment.
Create a compelling MetLife content with messaging, copy platforms, taglines, etc.
Execute global copy strategy for all consumer touch points, including global markets. www.metlife.com at http://www.metlife.com/ , social media, digital and print advertising, internal communications, including email, print ads, print collateral, packaging, signage, etc.
Craft stories and build the MetLife brand through campaign level thinking and execution.
Manage the quality of copy deliverables and ensure they meet MetLife standards for creative excellence.
Collaborate with creative team to turn culturally and brand relevant insights into powerful and beautifully rendered work.
Work effectively with cross-disciplinary internal teams.
Build strong relationships internally across the organization and act as a go-to person for brand voice needs.
Create and implement processes for ongoing copy development and team growth.
Foster a healthy “one team” culture that values diversity and inclusion, where ideas can be expressed freely, and collaboration and communication are valued as critical to success
Essential Business Experience and Technical Skills:
6-8 years of Marketing/Communications experience
Good working knowledge of insurance products and the overall industry
Experience working across digital marketing channels (e.g., social)
Strong interpersonal skills for working with local markets around the globe, teaching and evangelizing the power of content strategy and content development to fulfill critical business objectives
Strong track record of effective writing and communications skills
Experience with a global, branded organization/company is preferred
Bachelor’s degree in Marketing or equivalent field. MBA or other advanced degree is highly desirable
Global Brand & Marketing
Number of Openings
At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.
MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.
MetLife maintains a drug-free workplace.
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Requisition #: 65147