Razorfish & Digitas Analyst, Search Marketing in New York, New York

Analyst – Search Marketing

DigitasLBi is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling. Paving the way for this is our powerful Search Marketing team, determined transform the marketing landscape. Right now, we’re looking for a smart, motivated Analyst to help us do this. Up for it? Read on.

What you’ll do:

As a Search Marketing Analyst, you’ll help execute and manage the tactical components within integrated SEM campaigns. You’ll assist with the strategy, planning and reporting SEM campaigns. Day-to-day, your responsibilities will include:

  • Serving as the primary contact in fielding SEM challenges, solving issues to achieve (and exceed) campaign goals

  • Taking direct responsibility for revenue generation on behalf of the media capability

  • Assisting in developing media capability training sessions that can be used by global media offices

  • Actively participating in meetings and proactively identifying campaign execution issues

  • Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported

  • Working directly with the VP/Director, SEM to establish performance metrics, report results and foster client and vendor relationships

  • Translating campaign/client goals into SEM strategic tactics and effectively executing those tactics

  • Implementing Paid Search best practices, providing refinement and optimization recommendations

  • Monitoring emerging industry trends and communicating them both internally and externally

  • Leveraging and developing proficiencies with SEM tools and resources

  • Developing campaign copy/creative – text-based titles and descriptions – and tagging traffic or creative elements to sites per the creative rotation instructions

We’re looking for a talented Analyst who is also a delight to work with, which usually includes:

  • A four-year degree, and 1 to 3 years of online media experience, preferably SEM

  • Strong ability to work closely within a team structure to problem solve, prioritize and manage time effectively

  • Strong familiarity with the digital environment

  • A detail-oriented approach to achieving objectives

  • Strong communication skills – you’re clear and concise

  • Willingness to travel as needed – you’re open to new places, new faces and new ideas

ID: 2017-25406

External Company URL: www.digitas.com