Randstad Digital Marketing Analyst in Long Island City, New York

Digital Marketing Analyst


job details:

  • location:Long Island City, NY

  • salary:$69.21 per hour

  • date posted:Monday, July 17, 2017

  • job type:Contract

  • reference:405825


We are looking for a Digital Marketing Analyst to work within our Global Digital Acquisition Marketing team. The candidate will be responsible for working with our internal clients and external vendors to assist in: mapping the marketing data source from our channels and sub-channels, defining measurement strategies that align with the business objectives; producing meaningful marketing KPI dashboards supported by the tool; implementing the tool along with the vendor and agency, delivering monthly performance reports with actionable insight. The role will interact with all the regions: United States, Asia, EMEA and Mexico and their different lines of business to support their digital marketing efforts.

Key responsibilities will include:

Analytics Performance and Tool Implementation:

  • Partner with regional digital marketing teams and MIM (Marketing Information Management) to develop and implement a tool which provides a globally unified marketing performance view for all digital channels across the bank, cards and lending/mortgage businesses

  • Report on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics

  • Partner with the vendor, global marketing channel managers, agency and other business stakeholders to implement the tool and to incent adoption by our stakeholders

  • Identify potential capabilities within the tool to keep the regions up to date on the available capabilities and keep ongoing processes improvements discipline

  • Effectively present findings to digital marketing team and business stakeholders

  • Collaborate with the Analytics' teams to align on insights

Qualifications and Education Requirements

  • Bachelor's degree in marketing, data science or related field required

  • 5-8 years' work experience in digital marketing analytics

  • Work experience in Financial Services a plus

  • Advanced Excel and Powerpoint skills required

  • Knowledge of passion for and experience working in digital marketing

  • Experience in working within large-scale, highly matrixes corporate environment

  • High level of experience working with digital marketing channel platforms and associated data/analytics (Google Analytics, SiteCatalyst, Doubleclick, Marin, Conductor),

  • High level of experience in measuring and analyzing online marketing campaigns including: Natural and paid search, affiliate, display and social

  • Exceptional communication and interpersonal skills with a remarkable ability to influence cross-functionally without direct authority

  • Ability to work collaboratively across international lines of business

  • Excellent organization and time management skills with meticulous attention to detail

  • Ability to work in dynamic environment quickly adaption to changing priorities while maintaining a strong sense of urgency

  • Enthusiastic and self-motivated, with the ability to lead projects proactively

  • Flexible approach; resilience to setbacks; creativity; sense of humor